Customer Relationship Management
Understand Your Customers to Drive Auction Growth
In today’s fast-paced auction world, understanding your customers isn’t optional – it’s a competitive advantage. Auction Suite’s Customer Relationship Management functionality puts everything you need to know about your buyers, vendors and suppliers right at your fingertips, empowering your team to deliver exceptional service at every touchpoint.
A Customer Focused Approach That Drives Results
Decades of experience in auction house CRM design have proven one thing: put the customer at the centre of your system. By adopting a truly customer-focused model, Auction Suite1 lets your team build deeper relationships, identify opportunities, and make more informed decisions.
Instant Access to the Information That Matters
From the Contact Lookup screen, your users can instantly search and retrieve customer records by name, email, postcode or telephone number. With just a glance, you can view:
- Account balances
- Auction attendance
- Lots bought or sold (with full value visibility)
- Full contact details
This level of visibility transforms the way auction teams interact with clients – confident, informed, and always prepared.
Built for a Global, Digital Marketplace
With online bidding and a growing international customer base, robust CRM tools are more essential than ever. Auction Suite1 gives auction houses the power to manage global relationships seamlessly, strengthening loyalty, improving retention, and enhancing every client experience.
Deliver Customer Excellence at Every Step
Auction Suite1 CRM elevates your operations with features designed for performance, including:
- Enhanced data capture with effortless import from integrated website and online sales platforms
- Smooth communication workflows between customers and staff
Comprehensive customer views for easy account management
Powerful, Professional CRM Built-in Tools
Auction Suite1 provides all the core CRM functionality your auction house needs to thrive:
- Manage buyers, vendors and suppliers
- Create unlimited contacts
- Email documents and confirmations
- Build targeted marketing lists with ease
Apply search filters based on financial operations
Auction Suite1 incorporates:
Website Integration
Seamless. Intelligent. Effortless.
Transform the way your auction house connects with buyers and sellers online.
Inventory Management
Total control. Total clarity. Total confidence.
Complete visibility and precision from the moment an item arrives to the moment the hammer falls.
Advanced Accounting
The next generation financial management.
Powered by Microsoft Dynamics 365 Business Central end-to-end finance tailored for auction houses.
Photo Management
Fast, Intuitive Image Uploading.
Power your auctions with beautifully organised, effortlessly managed images.
Barcoding
Optimise Operations. Enhance Productivity.
Powerful Barcoding Integration designed to streamline workflows and reduce errors.
Bidding Platforms Integration
Save hours of time on auction day.
Results management tool allowing auction results to be imported promptly and accurately.
Customer Relationship Management
Understand Your Customers. Grow Your Success.
Build deeper relationships, identify opportunities, and make more informed decisions.
Know Your Customer Screening
Strengthen Security & Reduce Risk.
Ensure that every bidder is verified quickly, securely, and in line with regulatory requirements.
Auction Toolkit
Complete Control at Every Stage of Auction.
Empower your team to stay ahead of the curve, elevate customer service, and run every auction with confidence.
Condition Reports Management
Build Trust. Save Time. Elevate Every Interaction
Elevate your customer experience and present your business as professional, responsive, and effortlessly organised.
External Valuations Management
Deliver professional, consistent service
Powerful, fully integrated workflow for capturing, assessing, and converting valuation enquiries with unmatched efficiency
Commission and Telephone Bids Management
Flawless telephone bidding experience.
Manage high volumes of commission and telephone bids with total confidence.
Introduction Commission
Unlock New Revenue Opportunities.
Grow your network, reward referrers, and optimise profit with Auction Suite1.
Droit de Suite
Automatically calculate payable royalties.
Complete, compliant, and cost-saving solution for managing Artist’s Resale Right.
DocuSign
Fast and Secure Digital Signing.
Manage documents digitally in a secure cloud environment.
Collections Management
Enhanced Accuracy & Security.
Create collection documents your way, whether generating them directly from an invoice or consignment.
Advanced Fees Module
Effortlessly handle all vendor and buyer fees.
Transform your fee management into a reliable process with the power of the Advanced Fees Module.
Mailing Lists
Stay in control. Stay informed. Stay ahead.
Give your marketing team the clarity, flexibility, and intelligence needed to scale confidently.
